In April 2016, the European Parliament adopted a new standard to improve data protection for
individuals within the European Union (EU). Companies face strict fines for not complying with
the standards set by the General Data Protection Regulation (GDPR), which provides greater
predictability and efficiency for organizations that do business in the EU and offers residents
increased data protection rights.
The GDPR does not simply apply to EU domestic business, but to companies worldwide that
target their goods and services to European citizens.